(Thus the giant NYC roller banner, as trumpeted on Spotify’s own Instagram page yesterday.)Ĭome Friday, the ‘Love, Taylor’ playlist will host all 18 tracks of Lover, plus personal lyrics/messages from Swift, as well as backstories about the album and more.

Spotify has pledged that it will bring these previewed lyrics to life via physical “love letters” that will appear in locations around the world. That process began this morning with a fresh lyric reveal ( “I can’t talk to you when you’re like this/ Staring out the window like I’m not you’re favorite town/ I’m New York City”). Today (August 20), Spotify has even launched an exclusive new Lover-themed playlist (‘Love, Taylor’) which will see Swift reveal never-before-seen lyrics from the album via “audio message love letters” each day up to release. The above lyrics are currently visible on a gigantic, blown up billboard in New York City (pictured inset) – paid for by SPOT to promote the Grammy-winning artist’s new opus. You may have to select a menu option or click a button.In the lead-up to launch day, Swift and Spotify are getting remarkably cozy.

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